Best practice for setting up Mailgun Reply to Emails (which are also used in the text of From emails) to reduce the risk of impacting your email deliverability
When setting up the Mailgun HubSpot Workflow action, it’s important to configure the "From" and "Reply-To" email fields correctly to ensure emails are sent and replied to as intended.
1. From Email Address
The From email address is the address that will appear in the recipient’s inbox as the sender of the email.
Best Practice:
- Use a recognizable, trusted email address that reflects your domain (e.g.,
noreply@yourdomain.comorsupport@yourdomain.com). This will help avoid deliverability issues and ensure that recipients trust the email’s origin. - Ensure the domain is authenticated in Mailgun. Verify that the domain used in the "From" address is properly set up in Mailgun with DKIM and SPF records to improve deliverability and prevent emails from being marked as spam.
Example:
support@integrationglue.com
2. Reply-To Email Address
The Reply-To email address is where replies to the email will be sent. This can be different from the From address.
Best Practice:
- Use a monitored email address where you can handle responses. For customer service workflows, using an address like
help@yourcompany.comorsupport@yourcompany.comensures that replies are routed to a team that can respond promptly. - Ensure it’s a valid and responsive address. If you don’t want to handle replies, you can use a “noreply” address, but be careful as this might discourage engagement.
3. Consistency Between "From" and "Reply-To"
In some cases, it’s a good idea to keep the From and Reply-To email addresses consistent to avoid confusion. If they are different, make sure the recipient clearly understands where to reply and ensure they trust both addresses.
Example:
- From:
noreply@yourcompany.com - Reply-To:
support@yourcompany.com
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